AMARA x D!Y Swim Week Mixtape

AMARA x D!Y Swim Week Mixtape



A Jungle Tech style preview set recorded by D!Y for Amara Swimwear Miami Swim Week Poolside Presentation 2016.

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Kapuluan Coconut Oil Launch

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The "True Cost" of Fast Fashion

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#SocialMediaForSocialChange

#SocialMediaForSocialChange

Model and youtube star Essensa O'neill quits social mediaRecently we have been subject to destructive Internet commentary condemning social media. You may have heard of Australian Instagram model, Essena O’Neill: a teenager who had a vast social media following, and was widely popular on a myriad of online communication platforms, most notably: Youtube, Instagram, and Twitter. Just last week she gained a lot of media attention for coming clean about a lot of her posts, mainly on Instagram. She righteously admitted how most of her Instagram photos had been strategically planned, and articulately staged in order to present what she refers to as a contrived perfection of herself, made simply to get attention. While I do find that it is strong of her to expose a major fault of social media by using herself as example, I also think that where social media is the sword, the person wielding it has control over using it it destructively or constructively. O’Neill misused the power of social media. Online communication serves a much greater purpose, and should not be condemned as ‘fake’ or ‘unreal,’ as it is very much the opposite.

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A Letter of Love, Bikinis and Revolution

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I have always been passionate about my craft but it's beginning to have a much greater purpose than I would have ever imagined, even just a year ago. I have been very active on my personal social media channels about my hopes, inspirations and beliefs but I have felt that I needed to keep that away from the brand because I didn't know how the two related and fit together. But via my ethical and sustainable initiatives within the brand, I am beginning to see that the two aspects of my life go perfectly hand in hand. What is fashion, if not making a statement? What is making a difference if not doing it in style? My beliefs and passions have essentially shaped AMARA into what you see today - something I have worked extremely hard for and about which I am infinitely passionate. I've come to realize that through the brand I have a voice and the ability to reach many young women and start a conversation about things that really matter to us all.

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SIZE GUIDE

SWIMWEAR

  XS S M L
RELATIVE SIZE 2-4 4-6 6-8 8-10
CUP SIZE A B C  D
BUST 32" - 33" 34" - 35" 36" - 37" 38" - 39"
WAIST 24" - 25" 26" - 27" 28" - 29" 30" - 31"
HIP 35" - 36" 37" - 38" 39" - 40" 41" - 42"

 

HOTCAKES

 SIZE HIP WIDTH
XS/S 34" - 36"
S/M 36.5" - 38.5"
M/L 39" - 41"

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